Arbol Media

Pedro is a highly experienced Executive Producer with an extensive background in the Latin American advertising and media industries . In 2007, he founded Árbol Film Production Co., a prominent production company with headquarters in Mexico City and Uruguay. Under Pedro's leadership, Árbol has consistently delivered exceptional production services and executed successful campaigns for major brands throughout the region.

In 2019, Pedro ventured into the realm of long-form content production, showcasing his versatility and passion for storytelling . Currently serving as an Executive Producer, he is actively involved in the critically acclaimed TV series “Alí Sócrates”. Pedro's dedication and expertise have propelled him to spearhead several exciting long-form projects that are currently in the pipeline. With his profound industry knowledge, collaborative spirit, and a keen eye for detail, Pedro continues to make significant contributions to the field of production . His commitment to excellence and innovation has earned him a well-deserved reputation as a trailblazing Executive Producer in the Latin American entertainment landscape.

Annaiz Cortés is a highly accomplished and visionary advertising producer with over twenty years of experience as an executive producer and partner at Árbol. Her impressive track record includes spearheading numerous successful local and international advertising campaigns , where she has consistently demonstrated her exceptional skills in project management, team collaboration, and the creation of outstanding content. An industry trailblazer, Annaiz has the distinction of being the first woman to hold the prestigious role of president at AMFI (Association of Mexican Film Production Companies), a testament to her unwavering dedication and esteemed reputation in the field.

An experienced producer with a history of nearly two decades in the Mexican production industry , Kike joined Árbol as Executive Producer in 2018, and has been our esteemed Head Production since 2021.

Kike began his career as a trainee on film sets at a very early age, immersing himself in all production departments. This early hands-on experience granted him a universal understanding of the production process .

Kike’s creative instincts and keen ability to maximize available resources to deliver productions of the highest quality have led him to collaborate with many international directors, including Janusz Kaminski and Luis Mandoki. Kike’s unwavering commitment to innovation, combined with his imaginative approach, fuels his passion for delivering nothing short of creative excellence in every project he undertakes .

A seasoned finance professional with a career spanning over three decades , Manuel has been skillfully steering the financial ship at Árbol since joining as our CFO in 2014.

Before joining Árbol, Manuel forged a remarkable path as an entrepreneur, founder, and CEO of several successful ventures, including Grupo Cimsa and GMT Technologies.

Throughout his career, Manuel has fostered economic growth and promoted collaboration across industries, serving as a board member at several banks, financial institutions, and chambers of commerce , such as Comermex, Bancrecer, BBUVA/Bancomer, CONCANACO, COPARMEX, and CANACINTRA.

Under Manuel's financial guidance, Árbol has thrived and achieved unparalleled success for our production partners. His dedication and leadership have been instrumental in driving the company's growth and prosperity .